ANCC Studio, London
A fashion ecommerce agency in London.
ANCC Studio is a fashion ecommerce agency in London. We design, build and photograph online stores for fashion and luxury brands. The storefront is drawn from the product outward, developed on Shopify and Shopify Plus, and filled with imagery shot in our own studio in Bethnal Green. One team carries the store from the first layout to the day it goes live, and stays with it after that.
Why one studio
Most stores pass through three suppliers on their way to launch: a design practice, a development shop, a photographer. Something loosens at every handover. We keep all three disciplines under one roof, on one brief, so the store that ships is the store that was drawn, and every image lands on the template it was planned for. There is no gap between the person who set the standard and the person who has to hold it.
What we do
- Store design and UX, mapped from category logic through to checkout
- Theme design and development on Shopify and Shopify Plus
- Replatforming and migrations
- Subscriptions, internationalisation and third-party integrations
- Technical SEO
- E-commerce photography: still life, on-model and product sets
ANCC is a registered Shopify Partner.
Photography, planned to the crop
E-commerce imagery is shot inside the studio and planned against the template before a single frame is taken. Still life, on-model and detail sets are captured to the exact crop the page will hold, with colour and ratio matched to the grid they sit in. Nothing gets retro-fitted in post, and nothing arrives that the layout cannot carry.
Selected work
- Stella McCartney. E-commerce imagery for the SS22 collection, shot to spec.
- David Koma. Show content and lookbook production, across seasons.
- Sotos Nakis. Identity, brand and e-commerce, built as one system.
- Jill Burgi. Identity, brand and e-commerce, from name to storefront.
- Sélone Studio. A Shopify build for a London studio label, drawn and developed in-house.
After launch
A storefront either improves or it ages. Ours run on a monthly rhythm: template refinements drawn against the previous month's numbers, scheduled development sprints, a recurring shoot day for new lines and restocks, and a conversion review that sets the next month's priorities. The store keeps pace with the collection instead of drifting between projects.
Who we work with
Independent labels readying their first serious storefront, and established houses whose store has fallen behind the brand. The studio has spent around ten years with fashion and luxury clients, and a store here is held to the standard of the collection it carries. We work from our London studio with brands across Paris, Milan, New York and Dubai.
Questions
Do you design and build, or just one?
Both, plus the photography. One team draws the storefront, develops it, and shoots the imagery that fills it.
Which platforms do you build on?
Shopify and Shopify Plus. ANCC is a registered Shopify Partner and handles replatforming from other stacks.
Where are you based?
Bethnal Green, London, working with brands across Paris, Milan, New York and Dubai.